REDTAIL Hard Goods, USA, is a company inspired by Americana grit. We are dedicated to providing premium products that are built to last. Our hand-crafted goods are all locally made in Texas; living up to the standard that quality and craftsmanship really are important and still exist.
Taylor Street Strike-A Rebranding Story
It was supposed to be a fairly simple logo rework. Nothing huge, necessarily. The past year has been hard and held a lot of transition for me personally, my family and Lion & Anvil (our former brand). Sometimes in the middle of the fires, something changes or becomes solid, but you don't realize it until later. That has been the past year and the logo rework helped clarify what had solidified. I knew something was different and changing the logo seemed like the logical step to showcase that. I wasn't ready for what was really there though. I was sitting with a couple of friends and talking through this re-work...then came the bomb.
"Why didn't you choose something to do with hawks for your brand?".
Before I could answer, an explanation for the question followed. "When I see a hawk, I think of you. Actually, because of you, I look for them now." I was silent. I didn't know. But that seed was planted and there was no going back.
Over the next few days...germination. After talking to the team and hashing it out in my own mind, I knew change was coming. But I was still resistant or hesitant. So I went back to the beginning, where it started for me.
I don't remember the year or the time of year, but it must have been about 16 years ago. I'm not sure where I was going that day, I just remember driving down Taylor Street and then the flash of white and rusty red. And the precision. The sudden death of a field mouse at the end of Taylor Street changed my life.
This wasn't the first time I had seen this hawk, but it was the first (and only) time I had seen it sink its talons into a field mouse from about 12 feet away and then fly off as matter-of-factly as can be. Even though I knew I was alone, I frantically looked around hoping I wasn't the lone witness to this aerial assault. We lived in the country and no one lived at the end of Taylor Street. I obviously knew that, but my mind was racing and I wanted badly to share the experience.
I was not aware of it when I drove off, but I just had an encounter with an animal that would change my life forever.
I had already become casually acquainted with this hawk and its mate as they occupied airspace above my land. I would observe their soaring ballet as I drove the tractor, the brush hog thrashing away behind me. I found I was partial to their red tail feathers.
But everything changed after the Taylor Street strike. When I saw those red tails, the mower stopped, silencing the diesel noise so that I could catch the sound of their shrill cries. I started to study and read about them a little. They no longer just flew higher. No, that's what the old me would think as I kept mowing. No, these two were now 'catching thermals'.
It's not that I'm an expert on Red-tailed Hawks, or raptors in general. But, if you're with me and I spot one, you'll know their effect on me. Put it this way, you could be telling me how your great-grandmama just past away and if I see a hawk fly by I'm pretty much going to enthusiastically interrupt you mid-sentence with something like, 'Dude, check it!'. It's nothing personal, though.
The encounters have been many over the years. And, save for a couple of 'birds of prey' demonstrations, they are always unplanned. And they're always appreciated. Actually, appreciated is a cheap way to describe them. Whether it's the serenity of a perched 'watcher' waiting for one false move, the sunlight shining through horizontal tail feathers in flight, or the outstretched talons prior to impact, all hawk sightings mean something to me. It's difficult to explain, but times where I had almost given up, in those moments where hope is just out of grasp, a red-tail would enter my line of sight. Seeing that bird would bring the grit I needed to keeping going.
Along the way many friends and family have joined me in this journey. I didn't realize it until that question was dropped on me a few months ago. These birds have impacted me, and my wonder and awe were contagious. And now it's our journey. A commonality among us. Sometimes I get fuzzy, hastily taken pictures. Sometimes a shaky video. Sometimes a story. I treasure every single one they send me.
That's our desire here at REDTAIL Hardgoods...to establish common ground. We're forged with grit and we need each other to bring out our stories, showcasing who we really are.
KEITH DUGGER (FOUNDER & CEO)
Having resided in Texas my whole life, I cherish being a son of The Republic. Back when I was growing up in Conroe it was a place you’d probably look past at first glance, but man are there stories. I met people that pulled me up, pushed me beyond comfort, challenged me, and loved on me. But it wasn't until long after my youth that I began to step into my potential and really live out my passion.
I had been collecting old items for years without really knowing why, until a mentor challenged me to figure out the motivation behind it. What I discovered was an intrigue with legacy pieces. Things that had stood the test of time. Without knowing their history, these items were still telling a story with their patina, nicks, and dents. I decided that I wanted to create the same type of durable, timeless goods.
I’m a family man through and through. My bride of 21+ years, Juliette, is my number one fan and supporter. She is also our chief networker and problem solver. Don't let her good looks fool you though, she's a tough negotiator. Okay, so she basically runs the company...and I'm just a pretend front man. Happy now?!
My sons, Kole and Kamden, are my co-founders and partners in crime. They remind me how important imagination, creativity, trust and having fun are in this life. I have two daughters, Chloe and Kinnley, who are the resident shop-fairies and queens-in-training. I take delight in them and look for every opportunity to spoil them.
I like candlelit dinners, chocolate, and long walks on the beach. Okay, so none of that is true. Except chocolate...I do like me some chocolate.
This, for me, is what it all comes down to: I am a potential extractor. I believe there is more to your neighbor than meets the eye. Sometimes others need help to believe that...that's what I'm here for. And that’s what we strive to do with our products. They tell, carry and collect stories, though you may miss it at first glance.
JULIETTE DUGGER, co-founder & Chief negotiating officer
My roots run deep in my beloved state of Texas...so deep, that I’ve never lived anywhere else! I love sharing that our products aren't just USA made, but made in TEXAS!
Keith and I have been on many adventures in our 21+ years of marriage. Our journey of faith has led us to make some crazy awesome and scary decisions. We are incredibly blessed to walk this path with four of the most precious, patient, and strongest humans by our side, our four awesome kiddos!
Time and time again watching potential unfold from seeds of greatness is spectacular and seeing REDTAIL Hard Goods evolve is no exception. The potential we are surrounded by in the leadership team, our product, and the stories from men who feel a connection to what is behind our brand, created a desire to link more arms and build deeper and wider than ever before.
We’ve learned how to create the work we love around what we love most...our faith, our family and our tightly-woven community of friends. These aren’t just goods we are sending out each week, it’s love and commitment to give you a little piece of what we hold so dear...our legacy. I believe our greatest level of influence is not measured by what we create, but by the relationships we nurture because they nurture us back. Thanks for listening!
Juliette is a wife, home-school mama, mentor, speaker, author, creative, and friend to many! From female executives to the stay-at-home mom, her story of renewal and restoration impacts lives of women everywhere. Her riveting story of childhood tragedy turned triumphant, encourages a life of transformation in others. She is Founder and CEO of Fellowship of Kindreds, Raw Outlaw Wellness and our sister company for women, KINDREDS Collective http://www.kindredscollective.com
WILLIAM CURRIe, chief operating officer
I was introduced to this life on the move in a 1984 Buick, and things haven't slowed down for me since. Raised in the heart of Dixie, my roots stretch from Tennessee to California, from Canada to far across the pond. I moved to Texas for love (I found it) and opportunity (there's plenty of it). My wife, Maria, is from deep in the heart of Mexico and beautifies anything she touches. We have four kids so far...and we’re counting.
In the midst of constant commotion, a deep undercurrent has surged. I say it began when I was four years old, though it was probably long before that. It's the practice of hearing your calling and wholeheartedly working that out. It's a life-long thing and the more people you have on the journey, working out what's hidden in the depths of their souls, the more courage you have to risk in your own adventure.
Keith met me early on in my Texas days. Our families have grown closer over the years and we found ourselves working together the more REDTAIL materialized. Having vision and team have never been more important than the days we’re living now. I love talking bravery around a plateful of biscuits.
PATRICK & Melody CURRIE, DIRECTORs OF FINANCE
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We talk about "one" thing more than any"thing" and that is YOU! We are dedicated to providing you with crafted goods built to last...every detail is Forged With Grit! At REDTAIL Hard Goods, USA, our goal is 100% satisfaction guaranteed! Please keep this in mind when our goods show up on you doorstep. Got a sec? We'd love to hear from you...Drop us a line because we are grateful for awesome reviews and value your feedback!
What are customers saying...
Belt & Mug Holster for husband (winner who participated in a giveaway): "Thank you so much! Just received this on Wednesday and I'm blown away at how wonderful these are!" -Tina L.
Belt for husband & dad (Initially purchased belt for husband and came back for dad): "My husband loves his belt and it looks great on him! Thank you so much. I would like to order another one for my Dad. I appreciate your excellent customer service and I will definitely be recommending your business to my friends! Again, my husband is very pleased with his belt! He is quite picky about the quality of leather and was very impressed. Thanks again!" -Malorie A.
Belt & Mug Holster for husband (winner who participated in a giveaway): "He loves them! Thank you so much!" -Amber F.
Lanyard for husband (order lost by USPS and this customer was so patient so her husband received a free shirt out of the deal and we got a satisfied customer): "I just checked our box 5 minutes ago - it was delivered today! Thanks for being so great over the past several days. We're both super pleased with the final result of the item! Thank you - y'all really have been outstanding! We'll be back!" -Laurel W.
Belt for himself! (Thank you Greg, again, for your service and sacrifice for the people of our country!): "Keith,The belt looks amazing! Thanks so much for all you do. I was over at Traveller Denim in Austin today getting fitted for a new pair of raw selvedge jeans. Showed them your work and they were very impressed." -Greg D., US ARMY
Belt for himself! (winner who participated in a giveaway): "I can't thank you enough for the super awesome giveaway and making these incredible handmade goods. Can't wait to wear this proudly! Super pumped!" -Tyler M.
Cuff for himself! (customizing leather accessories is the best): "Brass! I'm excited about this thing!" -Shannon T.
Second Belt for himself & well wishes (one of the guys we are so blessed to know and one who helped start it all!)!: "Wishing you the best in the new venture - will be buying a new belt soon - as my other one has had holes added to it since I am losing weight. Seriously best belt I have ever owned." -Mike J.
Instagram love & well wishes! (from a very dear friend!): "This #makersfeature is a special one to me. One of my favorite brands @redtailhardgoods recently went through some big changes. A logo change designed by the ever talented @1924us and a new line of amazing goods. I have worked with these guys before and they are as good as they come. Easily the most durable, timeless, and most useful goods you'll come across. A personal favorite is their signature belts, pictured above. Not only are their goods amazing, but the people behind the goods are among the best people around. Do yourself a big favor and follow them on Instagram, these guys are destined for great things and you'll want to be along for the ride." -Van Sebastian M., #thepioneermagazine